Services : Communication Design Department
Communication Design Department develops and executes effective communication plans based on brand ideas, which are based on the unique method of JWT's Engagement Planning.
Communication Design taps into touch points close to consumers (e.g. in-store activities, CRM, PR) to develop compelling and continuous communications, as well as traditional mass media-oriented communications. We make full use of the features of each channel—from the mass media and OOH to Mobile and digital channels—to design and execute communication plans in media-neutral ways.
We also draw on many different solutions to develop unique communication designs to meet our clients' needs and present new types of brand communication which bring satisfaction to consumers.
In other words, we present all-around communication covering strategic planning, development of execution ideas, and executions. By maintaining PDCA (Plan / Do / Check / Action), we always deliver the best communication ideas and executions.
The Communication Design Department is composed of the following three groups:
【Planning Group】
Planning Group purpose is to build media neutral new communication models, in opposition to the traditional TV-centric communications models.
Using JWT original planning method, we deliver the best communication models, relying on innovative and results-oriented ideas.
【Activation Group】
Based on strategic ideas involving every communication channels, Activation group is in charge of :
| - | The development of execution strategies in line with each project objectives, |
|---|---|
| - | Managing the execution and running phase for each strategy. |
| - | Providing relevant measurement indicators for each operation. |
The wide range of expertise includes Events, Promotion campaigns, PR, Digital strategies on Web or Mobile.
【Media Production Group】
Media Production Group offers wide range of media buying services, based on a trust relation with every mass media player in Japan. This relation has been forged along more than 50 years of relationship.
Media experts are connecting daily with other groups’ experts in the department, enabling a unique platform. These synergies within the department are the keys to speedily deliver fresh and original ideas.
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