About Us : Philosophy

JWT is one of the core companies in WPP, the world's largest communication group.
Based in New York, it is an international advertising business with an excellent global network consisting of 311 offices in 92 countries. JWT Japan was founded in Tokyo in 1956, and is one of the agencies that boast largest advertising billings in Japan.

We are not an "advertising agency" as you know it.
We are a brand agency committed to developing and promoting our clients' brands as their partner.We offer media-neutral marketing communication that genuinely contributes to the brands.In modern society, consumers are increasingly uninterested in paying attention to ads.They have a lot more important things to do than watching TV commercials and/or taking a look at ads in magazines and newspapers.The important things may be browsing the Internet, texting, dating, or doing nothing.From the perspective of brand marketers, competitors are neither sector peer companies nor products in different categories.

Competitors are everyday lives led by consumers.
We are in the age where advertising businesses fight for limited time consumers have in their daily lives for contacting brands.A brand's success rests on how much time consumers spend with the brand.
Our mission is to urge consumers to spend their time with the brand by creating and embodying worthwhile ideas.

We believe that time is new currency.